PPC (Pay-Per-Click) Advertising
PPC (Pay-Per-Click) worlds one of the
most popular online advertising technique. Works on websites, advertising
networks and specialyy on search engines like Google, Yahoo, MSN, Yandex etc.
PPC advertising works on sponsored links that’s are in the form of text ads.
That ads are closely relevant to search results, where an advertiser pays a
particular amount for clicks on those links.
In other sense we can say, PPC
advertising depends upon biding for the top or leading position on search
engines listings and results, the higher bids get higher positions on the
search results.
PPC advertising is also known as
- Pay per placement
- Pay per performance
- Pay per ranking
- Pay per positions
- Cost per click
Procedures to start PPC advertising
- Setting up an account and deposit funds.
- Create a keyword list
- Choose and setup an account with PPC search engines (Google, Yahoo) etc.
- Bidding on the ad placement
- Write your product or service related ad copy
- Setting up the landing pages for your ads
- Place the advertisement in the search engine
